At a Glance
- No account or sign-in required
- No name, email, or contact info collected
- Analytics data collected via Firebase
- Ads served via Unity LevelPlay & Unity Ads
- Advertising ID used with your consent (iOS ATT)
- GDPR consent required for EU/EEA users
- You can opt out of personalized ads at any time
1Introduction
Welcome to CUBOOM (referred to as "the Game," "we," "us," or "our"). We are committed to protecting your privacy. This Privacy Policy explains what data the Game and its integrated third-party services collect, how it is used, and your rights as a user.
This policy applies to all versions of CUBOOM available on Google Play (Android) and the Apple App Store (iOS).
2Information We Collect
2.1 Analytics Data (Firebase Analytics)
The Game integrates Firebase Analytics (provided by Google LLC) to help us understand how players interact with the Game and improve the experience. Firebase Analytics automatically collects:
| Data Type | Examples | Purpose |
|---|---|---|
| App events | Game start, game over, score achieved, level reached | Understand gameplay patterns |
| Device information | Device model, OS version, screen resolution, language | Optimize performance across devices |
| App instance ID | Randomly generated anonymous identifier | Aggregate session counts (not linked to your identity) |
| General location | Country / region (derived from IP, not GPS) | Regional analytics |
| Session data | Session duration, first open, app version | Usage analytics |
Firebase Analytics does not collect your name, email address, phone number, precise GPS location, or any information that directly identifies you.
2.2 Advertising Data (LevelPlay / Unity Ads)
The Game displays free-to-play ads powered by Unity LevelPlay (Unity Technologies / IronSource) and the Unity Ads network. To serve and measure ads, the following data may be collected:
| Data Type | Details | Purpose |
|---|---|---|
| Advertising ID | IDFA (iOS) or Google Advertising ID / GAID (Android) | Personalized ad targeting (with your consent) |
| IP address | Used at time of ad request, not stored long-term | Geographic ad targeting, fraud prevention |
| Device information | OS version, device model, screen size | Ad format compatibility |
| Ad interaction data | Ad impressions, clicks, video completion | Ad performance measurement |
| App activity | In-game behavior for contextual targeting | Relevant ad selection |
2.3 Local Device Storage
The Game stores the following data locally on your device only (via Unity PlayerPrefs / Android SharedPreferences / iOS NSUserDefaults). This data never leaves your device and is deleted when you uninstall the Game.
| Data Item | Purpose |
|---|---|
| Best (high) score | Display your personal best |
| Sound / music / vibration toggles | Remember your preferences |
| Privacy consent status | Remember your ad consent choice |
2.4 Data We Do NOT Collect
- Your name, email address, phone number, or any contact information
- Precise GPS or location data
- Contacts, photos, camera, or microphone data
- Passwords or payment information
- Social media account data
3Third-Party Services
The Game integrates the following third-party SDKs. Each service operates under its own privacy policy:
Purpose: App analytics, crash reporting, user engagement measurement.
Data shared: App events, device info, anonymous app instance ID, general location.
Data retention: Up to 14 months by default (configurable in Firebase console).
Data location: Processed and stored on Google's servers (may be outside your country).
Purpose: Ad mediation, delivery of banner advertisements, ad performance measurement.
Data shared: Advertising ID (with consent), device info, IP address, ad interaction data.
Ad networks: Ads may be served by Unity Ads and other mediated ad networks through the LevelPlay platform.
Data location: Processed on Unity's servers and partner ad network servers.
4Advertising & Your Consent
4.1 GDPR — EU/EEA Users
If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, we will present you with a consent dialog on your first launch. You must provide explicit consent before personalized advertising data is collected.
- If you Accept: personalized ads are shown based on your interests and device data.
- If you Decline: you will still see ads, but they will be non-personalized (contextual only). No advertising ID is used.
You can change your consent choice at any time via Settings → Privacy in the Game.
4.2 iOS — App Tracking Transparency (ATT)
On iOS 14 and later, Apple requires apps to request permission before accessing your device's Advertising Identifier (IDFA). When you first launch the Game on iOS, you will see Apple's standard ATT permission dialog.
- If you Allow Tracking: your IDFA may be used for personalized ads.
- If you Ask App Not to Track: your IDFA is not accessed. Non-personalized ads are shown.
Your ATT choice can be changed at any time via iOS Settings → Privacy & Security → Tracking → CUBOOM.
4.3 CCPA — California Users
If you are a California resident, you have the right to opt out of the "sale" of personal information under the California Consumer Privacy Act (CCPA). Advertising identifiers shared with ad networks for targeted advertising may be considered a "sale" under CCPA.
To opt out: use the Decline option in the consent dialog, or disable personalized ads via your device's advertising settings (see 4.4 below).
4.4 Opt Out of Personalized Ads — All Platforms
You can opt out of personalized advertising at the device level:
- Android: Settings → Google → Ads → Opt out of Ads Personalization (or Reset Advertising ID).
- iOS: Settings → Privacy & Security → Tracking → disable "Allow Apps to Request to Track."
- In-Game: Settings → Privacy → change your consent choice.
5App Permissions
Android
| Permission | Required By | Purpose |
|---|---|---|
| INTERNET | Firebase Analytics, Unity Ads | Required to load ads and send analytics data |
| AD_ID (Android 13+) | Unity Ads / LevelPlay | Access advertising ID for personalized ads (with consent) |
The Game does not request camera, microphone, location, contacts, storage, or any other sensitive permissions.
iOS
| Permission | Required By | Purpose |
|---|---|---|
| Network Access | Firebase Analytics, Unity Ads | Required to load ads and send analytics data |
| App Tracking Transparency (ATT) | Unity Ads / LevelPlay | Access IDFA for personalized ads (user can decline) |
The Game does not request access to Camera, Microphone, Location Services, Contacts, Photos, or Health data.
6Children's Privacy
CUBOOM is a general-audience game intended for users aged 13 and above. The Game contains third-party advertising (Unity Ads) which may not be suitable for children under 13 without parental supervision.
We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided personal information through the Game, please contact us (see Section 11) and we will take steps to remove such information.
- COPPA (U.S.): We do not knowingly collect data from children under 13.
- GDPR Article 8 (EU): Users under 16 in the EU/EEA require parental consent for data processing.
- Google Play Families Policy: This app is not designated as a "Designed for Families" app due to third-party advertising.
7Data Retention
Retention periods are determined by each third-party service:
| Service | Data Type | Retention Period |
|---|---|---|
| Firebase Analytics | Event data, device info | Up to 14 months (default) |
| Unity Ads / LevelPlay | Ad interaction data, advertising ID | Per Unity's data retention policy (typically 13 months) |
| Local device storage | Score, preferences, consent status | Until app is uninstalled |
To delete all locally stored data, simply uninstall the Game from your device.
8Your Rights
Depending on your location, you may have the following rights regarding your data:
EU/EEA Users (GDPR)
- Right to access: Request a copy of data held about you.
- Right to erasure: Request deletion of your personal data.
- Right to withdraw consent: Change your ad consent at any time in Settings → Privacy.
- Right to object: Object to processing of your data for advertising purposes.
- Right to lodge a complaint: Contact your local data protection authority.
California Users (CCPA)
- Right to know: Know what personal information is collected and how it is used.
- Right to opt out: Opt out of the "sale" of personal information (disable personalized ads).
- Right to non-discrimination: You will not receive different treatment for exercising your privacy rights.
All Users
- Reset local data: Use Settings → Reset in the Game to clear your saved score and preferences.
- Delete all data: Uninstall the Game to remove all locally stored data.
- Firebase data: Contact us to request deletion of your Firebase Analytics data.
To exercise any of these rights, contact us using the information in Section 11.
9Data Security
We take reasonable measures to protect data handled by the Game:
- All data transmission to Firebase and Unity Ads servers is encrypted via HTTPS/TLS.
- Local device data is protected by the operating system's application sandbox (inaccessible to other apps).
- We do not store advertising IDs or analytics data on our own servers — data is processed directly by Firebase (Google) and Unity Technologies.
While we implement industry-standard security practices, no method of transmission over the Internet is 100% secure.
10Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in the Game's features, integrated services, or applicable laws. When we do, we will revise the "Last Updated" date at the top of this page and notify users through a new app version release.
We encourage you to review this policy periodically. Your continued use of the Game after any changes constitutes your acceptance of the updated policy.
11Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or your data, please contact us:
🏢 Developer: CUBOOM Studio
📧 Email: privacy@cuboom.game
🌐 Website: www.splitfun.com
We aim to respond to all inquiries within 7 business days.